Comments on: How much is too much?

By: Jenny

Jenny — Fri, 31 Jul 2009 14:15:30 +0000

I think we should encourage more press officers to sign up to twitter – it’s impossible to understand the benefits as well as the risks if you don’t really understand what it is and how it works.

By: cyberdoyle

cyberdoyle — Mon, 27 Jul 2009 19:30:23 +0000

‘Get people started, immerse them in the tools, and they’ll blossom into social media natives.’

Somebody had to write this stuff for the orgs,otherwise they will never get started,(they need paperwork and tick boxes) and Neil has done a great job.
end of.

By: Martyn Wells

Martyn Wells — Mon, 27 Jul 2009 14:48:37 +0000

Agree with Matt’s comments and think that the strategy is useful – but needs to be used where appropriate. Some audiences do want details and guidelines others don’t and want “freedom”. Within government there will probably always remain the need to draw boundaries and guidelines but also let’s encourage enthusiasm and innovation.

By: Matt

Matt — Sat, 25 Jul 2009 20:41:48 +0000

I think this is going to be hugely useful (and one day I hope to thank Neil in person) – in the past I’ve taken the path of just do it and ask permission later but to be honest that has almost always caused grief further down the line as (senior) management awareness kicked in and something like this is almost always successful at calming folk down )

I have been lucky enough to work in a very small, agile company where this sort of thing would have been laughed out of the door and also a larger (but forward thinking) organisation where this would have been invaluable. Its horses for courses and everything that helps us embed these ideas is great stuff as far as I’m concerned.

By: Will Callaghan

Will Callaghan — Fri, 24 Jul 2009 23:12:24 +0000

I’m a big believer in a few basic rules of engagement to make everyone feel more comfortable.

As you say Steph, Bosses are less nervous if it looks like i’s have been dotted and t’s crossed. Measured and measurable helps them out no end.

Writers need to grasp who they’re writing for and the kind of tone to set. It’s all too easy to be stuck in news reporting or policy making mode – you need a little something to snap you out of it.

By: b3rn

b3rn — Fri, 24 Jul 2009 22:24:53 +0000

The template is also helpful for teams who manage an organisational account. You might have one regular tweeter, but when they’re away or gone, it’s good to have some consistency. ‘Unwritten rules’ sometimes need to be shared.