Why I’m going dark for purdah
When the General Election is called, and government enters the pre-election phase known as purdah, I’m going to suspend my personal blogging and tweeting at least until the results are announced.
Why? In a word, it’s too risky.
This will be the first election with really active social media. Last time around, Whitehall Webby (2007) was still a glint in the virtual eye, along with Facebook (2006) and Twitter (2007). Even Guido had been going less than a year (Sept 2004) only just outdone by Tom Watson – one of Parliament’s earliest blogging MPs (2003).
Now, things are different. The political blogosphere is enormous, connected and credible. Mainstream media figures blog and tweet alongside their primary channels, and use those new sources for stories and feedback. And like millions of others, including hundreds if not thousands of British civil servants and a number of old university friends now running for Parliament, I’m blogging and blathering in a variety of other social media.
Mainstream journalists covering my Department’s issues, politicians of all parties and party workers are amongst the 1,200 people who follow me on Twitter (along with a sprinkling of some exotic young ladies from Las Vegas who seem really keen to meet me). And I simply don’t know who’s reading this, which is generally where much of the fun comes in.
But elections (and, I’ve learned, reshuffles) are different: the rules on civil service behaviour are stricter, the scrutiny is much more intense, and the knives are sharper. Frankly, in a climate of pressure on civil service headcount, it would be unwise to stray too far from the pinstriped fold during this particular period at least.
It’s likely the Cabinet Office will be issuing updated guidance this year to help people in my position to stay on the right side of the rules, so watch that space. But personally and pragmatically, I’m not sure any rules will be enough to keep individuals truly safe given the nature and norms of media coverage of bloggers and tweeters currently. Pretty much any personal comment on a public service, a media figure or government initiative or public reply to a politician or even a colleague is going to be susceptible to selective reporting out of context or misattribution as an official or professional view. Sad but, I think, true. Safer simply to go mute.
For me, it should be an enjoyable break. I suspect there’ll be plenty of work to do on the other side 
Want to read more of my stuff like this?
20 Responses to “Why I’m going dark for purdah”
Leave a Reply
Steph, I admire what you’ve done in trying to bring more openness and connectedness into government, so don’t take this personally. And I’m very aware of the purdah rules and the risks of appearing to be partisan.
But there’s something here that shows how utterly disconnected government is with most of real life. Real life doesn’t shut down when an election is about to be called. Bills still have to be paid, jobs (for most of us) still have to be done. Learning, communicating, getting on with stuff doesn’t stop.
For those of us who work with government agencies, there’s a huge frustration at some of the interpretations of the ‘too risky’ attitude. A regional development agency official told me the other day that they were allowed to fund events during purdah, but not to tell anyone about them. Am I alone in thinking that’s just bonkers?
Hi Julian
I hear what you’re saying, and the degree of caution you hear from civil servants like me must seem odd. The bottom line, without being too officious about it, is that our job is to serve the current and future administrations impartially, and to retain the confidence of ministers in that impartiality:
It’s a red line, without which, however effectively we do our jobs, we put the civil service in a whole new constitutional ball game. And the point I guess I’m making here is that the perception of impartiality in 2010 is in grave danger when you share lots of details of your professional life and personal opinions publicly online during an election campaign.
But that’s not to say civil servants don’t take it too far sometimes. If you hear something manifestly daft, do challenge and point them to the Cabinet Office guidance when it’s issued. Impartiality is fundamental, but not the only consideration.
Steph, I understand that this post is first and foremost about protecting your livelihood, your income, a job you appear to enjoy, your mortgage payments, and all of that. I would probably do the same.
But it also speaks to me more broadly about the limits of participatory democracy and the role of the civil service being servants to ruling power structures.
Isn’t it absurd, cruel and defeating (you suggest ’sad’) that you, a man of good judgement and conscience, feel the need to become mute during the election, a time when Government, the master whom you serve, who I elect, is beholden to the people. You and me. Us. All of us. And you are mute.
The point of ‘Digital Engagement’ is surely to offer greater opportunity and incentive to individuals to take a role in the governing of their society, their lives. You have advocated and made efforts to realise this potential to a degree that very few other civil servants have matched.
It is sad (and as I said, I don’t blame you), that in one way or another, you think your work could put you at risk, jeopardise your safety and by extension, the safety of your family.
One step at a time, I guess. But I think you’ve implicitly underlined the limits of ‘Digital Engagement’ in 2010. Here’s to 2014, when hopefully, you’ll feel free to truly participate in the election. You are a Civil Servant, but first and foremost, you are a citizen and democracy needs your engagement.
It’s a shame you have to do it Steph, but nobody wants you – or indeed any other blogging civil servant – to get into trouble.
Anyone maintaining a silence during purdah is welcome to guest post anonymously on DavePress! (I need the help…)
Steph, I’ll look forward to your return from the desert post-election.
It’s going to be a rollercoaster at Directgov. We’ve always known that an election and purdah would be a white knuckle ride for a citizen facing, service delivery tool. Particularly one that has a newsroom, video and social media interests.
Valium prescription is due!
In my business, we have a purdah of sort pretty much every year. It’s a lesser purdah sure, but I’ve never stopped publishing the blog during those periods. But I shift my focus to officers and don’t write about councillors. I’m careful which councils I refer to – as in any given year a significant portion of councils are NOT having elections.
I’m not sure how I’m going to handle Twitter this year, though. Unllike previous years, I converse regularly with councillors via Twitter – some of whom are running for office, some of whom I might support politically and some of whom I don’t.
[...] how the purdah rules affect the business of communicating, but civil servant Steph Gray’s blog post about how he will be avoiding blogging and using Twitter during purdah started me [...]
[...] Why I’m going dark for purdah at Helpful Technology Disagree. Not sure how general Gov20 discussion or personal blogging/tweeting will be an issue. [...]
[...] Why I’m going dark for purdah – Steph explains why he won’t be blogging during the election period. (I won’t be writing about work stuff during that time either for the same reasons, but intend to resume blogging about other interests and this could be a good time to do it). [...]
[...] Why I’m going dark for purdah – Steph explains why he won’t be blogging during the election period. (I won’t be writing about work stuff during that time either for the same reasons, but intend to resume blogging about other interests and this could be a good time to do it). [...]
Hi Steph,
As a former government communicator in the Dept of Health I think this is a really interesting issue. But I think are two issues wrapped up in the one discussion here.
The first is about the actual purpose of purdah – to prevent the incumbent party from using the machinery of government to get an unfair advantage in the election. It’s a government communicator’s job to promote, explain and defend the government’s policies. But once an election is called they’re no longer the government’s policies, they’re the policies of just one of the parties standing for election. Hence no government publicity campaigns, no big announcements, etc. Your personal blog is not part of the machinery of government.
The second is the need for public servants to be unbiased and to serve the administration of the day. But this should happen all year round, not just during purdah. The bit you highlight from the CS Management Code hits the nail on the head. But that applies all the time, not just during purdah, so as long as you stick the to the issues you’re covering now, I don’t see any reason why purdah should affect your blog.
But I won’t come to your blog looking for a warts-and-all insider’s view of how your ministers have lost the plot as election fever takes hold…
@Dan: Ah, you’ve exposed the logical flaw that was nagging at me while I was quoting the Civil Service Management Code in the reply above – yes indeed, if perceived impartiality is the issue, then it applies all year round.
I suppose my point remains that purdah (and reshuffles) are inherently *more dangerous* times because media, politicians and their staffers are looking for insider stories to make something out of. And in purdah, civil service management itself is particularly hot on watching out for how the troops behave.
[...] the sense – or otherwise – of personal blogging during election purdah. See Simon Wakeman and Steph Gray’s [...]
Steph, the more I think about it, the more I think you’re right: Purdah shouldn’t make a difference, but it probably does becasue of the potential for social media to be used for mischeif making, as I’ve set out here:
http://danwoodcomms.co.uk/2010/02/safety-first-for-election-2010/
Will be interesting to see if there are any social media casualties of Election 2010 – you’re right to make sure you’re not one of them.
[...] Steph Gray has raised the interesting question of what should happen to public sector social media activity during the election campaign which will be upon us in the next couple of months: When the General Election is called, and government enters the pre-election phase known as purdah, I’m going to suspend my personal blogging and tweeting at least until the results are announced. [...]
On the other hand, the time when the politicians aren’t there could be the ideal time to be blogging and tweeting
Being in your team I think we should follow your lead Steph but when does it kick in – when the election is called? Or effective immediately?
It’ll be interesting to see the impact of social media on this election, shame we can’t blog/tweet on it but I look forward to others doing so.
think you are probably right to keep a low profile, not so that you can keep your job, but that you don’t bring the service into disrepute, not that you would of course, but we all know how the meeja can twist the slightest thing out of context…
Until the old meeja is dead and the new media rule (2014?) I think you have made a wise choice. You can always follow and comment under a different name if you miss twitter.
Personally I am of so little importance nothing I say or tweet would be of the slightest interest to anyone, but I am going into purdah too once it starts, because I don’t want to lose any friends, and I think it is all gonna get very noisy out there.
I have already unfollowed nearly every politician of all parties because some tweet such nasty drivel. The ones left, like Tom Watson are ok, as are many councillors. The rest need some lessons. Job for your department?
Anyway great post as ever, and some great comments and pause for thought. Thanks for being human and sharing them.
chris
[...] Why I’m going dark for purdah Steph Gray, working in digital engagement in UK central government, writes: "When the General Election is called, and government enters the pre-election phase known as purdah, I’m going to suspend my personal blogging and tweeting at least until the results are announced. [...]
Steph,
Browsing for some pearls of wisdom on precisely this topic I was what a pleasure to stumble across a trusted voice!
I think your position is the wise one, but I do think Cabinet Office is missing an opportunity here, if the guidance is as cautious as I expect it will be. We had an internal presentation on this at CLG and practically every question asked from the floor threw up a new problem: what about government-sponsored forums for example,
especially those directed towards a young audience. Will there be no moderator intervention during purdah?
But as others have pointed out, purdah just brings into sharp relief the grey areas of civil servant engagement on the web more generally. As a recent joiner I’ve put quite a lot of thought into this recently. And I am increasingly of the view that it’s not just that the CS code doesn’t properly account for social media, there’s actual a wider problem with regulating and allowing for what you might broadly call ’social movement’ politics generally. As the code currently stands you could make a case for no civil servant ever signing an on-line petition or contributing in a personal capacity to an online discussion on any political issue (in the broadest sense).
I understand and respect the value of an ‘impartial’ civil service but I’m not sure we are collectively best served by civil servants who are so wary of being tripped up or perceived as ‘disloyal’ they disengage from the wider debate. (And it’s particularly perplexing if you work in or with those bits of government that are about active citizenship – something that often feels like it’s supposed to apply to everyone else). If I were a lawyer no one would assume that having previously expressed an opinion on a subject prevented me from representing a client; it would be understood that I was governed by a code or practice that would lead me to serve my client to the best of my ability whatever my personal opinion. If government saw its civil servants as active citizens with in addition to their own views a strong sense of duty to the processes of effective democracy (rather than to a greater or lesser degree the enemy within) then the overall picture might be rather different.
Mary.